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Christmas Party Case Study:

Corporate Christmas Celebration (1800pax)

The Brief:

To create a truly unique and awe-inspiring event that emulates the client’s enormous gratitude for an outstanding staff performance. Design, produce and deliver an experience that would not only build upon the success and impact of previous Christmas events produced by MSF for this division, but provide an event that would actively engage every one of the 1,800 guests.

The MSF Solution:

This was an exciting opportunity and at the same time a massive challenge to ensure this event thrilled each one of the 1,800 guests, and would be viewed as raising our previous highly set benchmark. The Hilton Grand Ballroom proved the ideal venue for MSF Events innovative concept, design and production - a mega-nightclub themed extravaganza of space age electric blue tones, mirror balls, meteorlites, spectacular laser lights, choreographed entertainment, caged go-go dancers, playboy bunny waiters and ARIA award winning headliners.

As excited guests arrived, dressed to disco and party the night away, they were greeted by striking disco signage before stepping into a world of metallic silver drapes, custom made acrylic disco characters and mirrored CD installations. Overhead, spectacular mirrored meteorlites and mirror ball clusters spun from glass bead columns. Revellers were immediately drawn towards the venue centrepiece, a nightclub theme mega-dance floor for more than 1,500 party people and their diverse rhythmic styles.

Zones surrounding the dance floor were designed to complement guest’s personal tastes and shifting moods throughout the evening with a stylish integration of chilled lounge areas, conversation spaces and raised observation decks. For those seeking a little more adventure and self-expression from their evening, the services of a mobile tattoo artist were never more than a spontaneous nod of the head away.

Throughout the night, thirsts were quenched by Playboy bunny wait staff sauntering through the crowds armed with trays of delicious vodka and lime infused cocktail blends. Food stations were strategically located to ensure guests savoured a wonderful choice of high quality dishes throughout the night such as canapés of rare roast kangaroo with shitake mushrooms, tuna and king fish sashimi, noodle boxes of seared scallops in green onion vinaigrette, and fresh pastas tossed in luscious Italian sauces. The cherry on top of this catering decadence were the self-serve dessert stations, with marshmallow and fresh fruit dipped into cascading fountains of chocolate fondue.

A bounty of spectacular entertainment was designed and directed to sweep guests away on a magical journey through the evening. Roving performers mesmerised attendees throughout the various event spaces and in each of the dedicated chill out zones. Up on main stage, an LED chromaweb played backdrop to the fantastically funky Seventies Groovettes and a series of electrifying choreographed disco shows. Down on the heaving dance floor, colour washes and intelligent disco lighting swept across the huge crowd as stunning laser effects scanned the room. As the night progressed, the authentic club vibe amped up to tribal rave party proportions. Energised on a heady blend of throbbing live DJ beats, overflowing bunny cocktails and sizzling go-go cage dancers on up lit podiums, the techie’s turned techno and 3,000 hands waved excitedly in the air as one.

Towards the end of the night ARIA award winners Sneaky Sound System stepped on stage and had the dancefloor bouncing to hit singles, as their funky beat kept almost every guest grooving till the clock hit midnight.

The Outcome:

The client and MSF Events teams worked closely together in the months leading up to the event to ensure that the creative vision became a reality. On the night every attendee was fully immersed in the party atmosphere and it was clearly apparent that this was the best party ever had by this division. The party was the main topic of conversation around the water cooler for weeks afterwards!

Client Feedback:

“Sensational evening… Brilliant event… Thanks MSF Events.”

The Client