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17th Biennale of Sydney - Artists' Party on Cockatoo Island:

For the second time around MSF has had the pleasure to work with the Biennale of Sydney in producing the Artists' Opening Night Party on Cockatoo Island and this year over two thousand guests made the ferry ride to a spectacular event.

The party was staged in the impressive Cockatoo Island Turbine Hall and featured “Inopportune: Stage One”, a nine-car piece meant to re-enact a Ford Taurus somersaulting through the air. Each suspended vehicle represents a moment in time, like stills from a video. Flashing LED lights give the piece a theatrical tone that adds to the experiential element of the work.

Next door in the Bulgari Lounge – a “Secret Garden” was created where guests could escape the harsh industrial landscape and intermingle amidst the lush greenery.

  • Click here to see images of the Biennale of Sydney Artists' Party (2010)

  • Click here to take a 360º panoramic journey around the Artists' Party·in Turbine Hall, courtesy of Peter Murphy Photography·(2010)·

  • Click here to take a 360º panoramic journey around the Artists' Party in Tubine Hall, courtesy of Peter Murphy Photography (2008)
  • Click here to see the Artists' Party 2008·in the media.


What’s Hot & What’s Not

Being on trend is not just about using ‘in colours and trendy accents’, it’s also about understanding the psyche of your market. Being able to analyse the market ahead of time is one of the skills of a good designer. How do you do this? In short designers must spend some time researching, identifying, analysing and interpreting social trends. The Internet has made this task so much easier and blogs in particular are a great way of keeping up with design trends.
Read more here...


Sydney Town Hall Reopens For Events

Following a $40 million essential services, internal safety and fire services upgrade, Sydney Town Hall recently hosted its first gala event in nearly two years and is planning for a busy year ahead.
Read more here...


Upcoming Industry Gatherings:

  • AIME -: 24 - 25 February 2015

  • Sydney Bridal Expo -: 18 - 19 April 2015

  • MEA Annual Conference -: 24 - 26 May 2015

  • Entech Sydney -: 7 - 9 July 2015
  • Inspire Ex Sydney -: 17 - 18 August 2015

  • Integrate + SMPTE -: 25 - 27 August 2015

  • Australian Event Awards -: TBC 2015

  • Biennale of Sydney -: June 2016

International Gatherings:

  • The Special Event - Anaheim, CA, USA -: 6 - 8 January 2015
  • Event Solutions Idea Factory - Las Vegas, USA-: 8 - 11 March 2015
  • Salone Internazionale del Mobile - Fuorisalone also known as Milan Design Week -
    Milan, Italy-: 14 - 19 April 2015
  • Venice Biennale - Venice, Italy-: 9 May - 22 November 2015


Media Release - MSF Launches new website.

Kane Constructions Launch